Thursday, September 15, 2011

The Kickoff


An idea is a powerful thing.

No matter how small it is, it can change everything.

Every idea came from somewhere or something that had a need. Today, our needs demand more from us than ever. But there is hope.

We can change the status quo with small and simple choices. Whether it be choosing to go left instead of right or choosing to prepare a whole food instead of going through the drive-thru or buying from the frozen food section of our local grocer.

We hold all the power if we simply will choose to do what is necessary to be healthy. We can, for the most part, choose for ourselves health or disease.

The kickoff can be the most exciting and pivotal play in football. It can set the tone for the rest of the game, establishing great field position for the offense with a good run back, or terrible field position if the returner bobbles the kick. Case in point, The Music City Miracle saw the Tennessee Titans snatch victory from the jaws of defeat (or the Buffalo Bills snatch defeat from the jaws of victory). The Titans were behind with almost no time left on the clock in the playoffs.

All that was left was for them to receive the kick from Buffalo. The Titans coaches and players decided to seize whatever opportunity was given them.

They decided that they wanted to win and found within themselves the will to win.


The game of football is a lot like the game of life. To the casual observer, it is chaotic. To the student of the game, it is an ordered and predictable mechanism. Rather than seeing 22 individuals running full speed, randomly colliding with each other, those who know the game are able to see every individual element interacting and harmonizing with each other.


Each small interaction builds upon the other and, while by themselves don't seem to change much of anything; together can have a very predictable outcome.


Likewise, each food decision we make works in the same way. We have to decide to win first, and then make conscious choices, no matter how small, to achieve the victory of health or the agony of disease.

Have you been looking for a reason to get healthy?

What has been holding you back?

Say "yes" to a healthier life and kickoff your new life today.

It starts in kitchens all over America, including yours.

Join our revolution to get healthy now.

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